New Products

Aveda Leverages Green Chemistry On New Hair Oil Innovation

Miraculous Oil is a multi-benefit oil concentrate that instantly delivers 195% more shine, two-times smoother strands and all-day frizz protection.

Author Image

By: Lianna Albrizio

Associate Editor

Haircare brand Aveda has leveraged green chemistry in the creation of its innovation, Miraculous Hair Oil. Formulated to transform both hair and ritual, the multi-benefit oil concentrate instantly delivers 195% more shine, two times smoother strands and all-day frizz protection. Plus, its pure-fume aroma is aimed to calm with 25 plant and flower essences including lavender, ylang-ylang and petitgrain. Exclusive Cameline Oil Ferment Aveda’s exclusive Camelina oil ferment, a green chemist...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters